Ep. 21 – How to Turn Your Website Visitors into Email Subscribers


So you’ve got products or resources ready to share with your audience, but how do you get them to subscribe to your email list in the first place?

In today’s episode, we’re talking about your email list and why it’s so important right now, especially with the new iOS update, that you collect your customers’ and potential customers’ emails. 

We’re also going to cover how to tick all the right boxes and how to entice potential customers to give you their email address so you can sell more on your online store!

If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.

Episode Highlights

  1. Understand that each email subscriber is a real person [01:38]
  2. Compliance and anti-spam laws [02:30]
  3. Offer exclusive, email-list only content [04:50]
    1. Don’t be afraid to over-deliver on your promise! [06:02]

4. Incentivise subscribers by offering different types of discounts [06:14]

5. Give away free samples [08:35] 

6. Holding competitions that interest your audience [10:35]


7. Ways to inform people of incentives they can get when they opt-in [13:38]

1. Use popups [13:52]

    2. Add it to your menu items [15:35]

    3. Include it in your post-purchase ‘thank you’ page [16:28]

    4. Consider making it “sticky” [17:51]

    8. Create an email “Welcome Sequence” [19:35]

    Episode Highlights

    1. How Karyn got into social media marketing [01:31]
    2. Megan’s eCommerce origin [08:06]
    3. How Megan and Karyn crossed paths [12:52]
    4. What we do now and why our goal is to work with purpose-driven entrepreneurs [16:59]
    5. Why we teach our students exactly what’s working in our agency [18:56]
    6. Caring deeply for the planet while enjoying the finer things in life [21:26]
    7. Why we started this podcast and what you can expect [22:32]
    eCommerce Facebook ad challenge

    About Karyn Parkinson

    Karyn (“with a Y!”) is an eCommerce marketing specialist with a knack for high-converting Facebook ad funnels and website optimisation. Through her eCommerce marketing agency and on-the-pulse training programs, Karyn’s helped hundreds of eCommerce store owners across the globe boost profits, generate more revenue, and achieve an ad-spend ROI of their dreams.