Ep. 17 – The Best Product Description

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Shownotes

Have you ever come across a product with such an amazing description that you felt the need to purchase it right then and there?

In today’s episode, we’re sharing with you what could be the best product description we’ve ever seen. We also tell you what makes this particular one so good and how you can use the formula it follows to create product descriptions that are going to help you sell more on your online store.

If you enjoy this episode, please don’t forget to subscribe, share and leave a review! It would mean the world to us, plus, it will help other online store owners discover the information they’re looking for.

If you’re ready to sell more on your online store, this is the podcast for you!

Examples of the best product descriptions

Episode Highlights

  1. Possibly the best product description we’ve ever seen [01:05]
  2. Great images go hand-in-hand with a great product description [04:50]
    1. A memorable ad evokes emotion [06:15]
  3. Another example of a great product description [06:50]
  4. Tip 1: Avoid being too fancy or too professional: write like you talk [08:24]
  5. Tip 2: Identify your customers’ pain points [09:25]
  6. Tip 3: Use humour and wit in your brand’s voice [11:57]
  7. Ask yourself these questions when writing product descriptions [14:22]

Subscribe To The Podcast

Apple | Spotify | Stitcher

Binge Listen

Ep. 34 – Bricks & Mortar to Online Store With Karen Wagner From Verde

Ep. 34 – Bricks & Mortar to Online Store With Karen Wagner From Verde

Karen tells us how she navigated Verde’s transition into an online store and the challenge of having a myriad of products. We talk about the advantages of identifying key products and selling unbranded products, highlighting the importance of constantly testing, measuring, and tweaking your website.

Ep. 33 – Social Enterprise eCommerce With Heather Rayside From for Dignity

Ep. 33 – Social Enterprise eCommerce With Heather Rayside From for Dignity

In today’s episode, Heather Rayside, the founder of For Dignity, joins us on the show to talk about her social enterprise. She is one of our Ignitor students, and she went through “reverse culture shock” after spending 8 years in Vietnam. Now, she uses her online store to empower women and support her cause.