online course + mentorship program 


Re-watch content over and over. Including all future updates


Taught by top Australian leaders in the eCommerce marketing industry


12 weeks of twice-weekly calls to answer all your questions

I almost don’t want to share just how good this course is because I feel like I have a secret advantage over other e-commerce stores!


Burbridge + Burke


Inside the eComm Ignitor Program…

eComm Ignitor includes 8 core training modules. All course materials including the lesson videos, workbooks, checklists and templates are housed within our online portal. You have lifetime access to this material, including any future updates!


Everything in eComm is literally just numbers. You can track and measure everything – but that doesn’t mean you should.

In this module you will learn:

  • Which are the important numbers to measure
  • How to install tracking tools
  • The exact formulas to calculate your performance
  • How to plan for profit and growth


    If you try to be everything to everyone, you will be nothing to no-one.

    In this module you will learn:

    • How to get valuable insights from your existing high value customers
    • Tech tools to find hidden insights on your audience
    • How to get crystal clear on who is going to spend money with you


    People don’t buy your product, they buy what it will do for them and how it will make them feel.

    In this module you will learn:

    • The framework that we use to get really clear on  messaging
    • What to say to get your audience to buy without feeling sold to
    • How to create a message library to use throughout your marketing


    Perhaps the biggest mistake we see people make in their business is they drive traffic to a website that isn’t ready for it. It’s like turning on a tap without having any buckets in place to capture the water.

    In this module you will learn:

    • How to optimise your website for traffic
    • How to make sure you’re ready to turn visitors into customers
    • All the techy stuff you need to get right


      Have you ever forgotten to post content for a few days – or even weeks? Or maybe you just post something in the moment, without thinking about your strategy? 

      In this module you will learn:

      • How to create an easy to follow content schedule
      • How to post content that is unique, magnetic and engaging
      • How to authentically align people with you brand and your product


          If Facebook or Instagram disappeared what would happen to your business? You own your email list and email converts. 

          In this module you will learn:

          • How to setup automated email sequences
          • How to deliver broadcasts based on your current campaigns and content schedule
          • How to write emails that get people to buy without feeling sold to


                Once your site is ready for traffic is time to turn those taps on!

                You are ready for Facebook ads.

                In this module you will learn:

                • How to setup Facebook ads specifically for eComm
                • How to retarget people so they come back and buy
                • How to test, measure and tweak your ads so they make you a positive return on investment

                      MODULE 8: OPTIMISE + SCALE

                      Once you have your audience nailed, your messaging right, website traffic ready and Facebook ads up and running it’s time to optimise everything and scale!

                      In this module you will learn:

                      • Ongoing daily, weekly and monthly tasks
                      • How to review and tweak your Facebook ads
                      • How to scale your Facebook ads
                      • Bonus ad campaigns


                            12 WEEKS OF LIVE
                            Q&A CALLS

                            Deep dive into all your questions with the trainers and your fellow students. Each week we have 2 live Q&A calls via Zoom where you can share screen and brainstorm ideas, nut out problems, and move past any roadblocks. Calls are at staggered times to allow for maximum attendance and each call is recorded so you can watch the replay.

                            PRIVATE STUDENT ONLY
                            FACEBOOK GROUP

                            The active student Facebook group is like one big old cheer squad helping you to create Unstoppable success! Ask questions, share ideas, and make friends for life in the active student group and after 12 weeks graduate into our Alumni student group where you can hang out with all the amazing past students.

                            ALSO INCLUDES…

                            SHOPIFY TOOLKIT

                            This is our little black book of Shopify! We outline our favourite tried and tested Shopify themes and extensions. 

                            We list our favourite apps for carts, bundles, order bumps and more so you can cut through the long list of options available and get straight to the ones that work. 

                            Value $297

                                  THE PERFECT PAGE BLUEPRINT

                                  Our blueprint for the perfect page layout for optimal conversions. For us with any website platform.
                                  Includes the following pages:

                                  • Home page
                                  • Category pages
                                  • Product pages
                                  • Cart page

                                  Value $197

                                        PLUS Your Fast Action Bonus!

                                        OUR CLIENT COPY SHEET

                                        Megan really was hesitant to give this away. This is the exact template formula she uses for our high paying clients! 

                                        Take the guesswork out of your Facebook ad copy and simply plug and play our top performing copy into your own Facebook ads. 

                                        Great copy can make all the difference to your Facebook ad results.

                                        Value: Priceless (we would never sell this!)

                                        Yours free before the timer runs out! 

                                        “I wanted to share a big WIN that i feel is a direct result of this program. I ran a targeted campaign for my business for 3 days and invested $69. The return on that 3 day ad is now sitting at $5100.”

                                        Rylee Venables

                                        Owner, Ju Ju Tea

                                        “What I need is a time machine. What others need is to find you at the start of their e-comm journey. I’ve been adding up how much I’ve wasted on other people/services who didn’t have the expertise I needed.”


                                        Owner, Zurii

                                        "Sales are definitely increasing... I really didn't understand how much there is to eCommerce... you've saved me so much time". Tracey went on to have her best month ever straight out of Ignitor and smashed her monthly target by 180%!

                                        Tracey Hickmott

                                        Owner, Natural Approach

                                        JOIN ECOMM IGNITOR TODAY AND GET...

                                        All 8 comprehensive training modules

                                        Wokbooks, checklists + templates

                                        Perfect Page Blueprint + Shopify Toolkit

                                        12 weeks of live Q&A support

                                        Private Facebook support group

                                        Lifetime* access to content including future updates

                                        *The course lifetime, not ours!

                                        When you add it all up, that's a value of over $14,076

                                        But when you enrol today, you'll get access for just:

                                        All pricing in Australian Dollars and includes GST for Australian residents.

                                        Just wanted to say I'm loving your content.  I wish I had this a year ago when I started selling on Shopify! Would have saved myself thousands.


                                        Jacquline Kalab Beauty

                                        I really had no idea I would be able to learn so much technology and new skills to use across the business and feel very lucky to have come across Megan, Karyn and the Ecomm Ignitor Programme.



                                        Yes, we offer a 14-day risk-free guarantee

                                        Let us tell you something.

                                        eComm Ignitor is the most comprehensive program that shows you how to sell more on your online store.

                                        Here’s the thing. We want you to be happy.

                                        If you don’t feel totally confident and happy with the program, after 14 days you can reach out, show us the work you’ve done and we’ll happily refund your investment.

                                        Unstoppable U Alumni Celebrations

                                        Meet Kim Burbridge


                                        "Before eComm Ignitor I felt lost, frustrated, overwhelmed and out of my depth.

                                        After doing this course I now feel Unstoppable!

                                        I feel confident, knowledgeable, successful and totally equipped to smash our goals!

                                        The investment is worth every cent!

                                        If you are someone who wants to know how to take control of your online business, Karyn and Megan will absolutely guide you through how, why and what and all that is left is for you to follow through.

                                        I almost don’t want to share just how good this course is because I feel like I have a secret advantage over other e-commerce stores, but there is room for everyone to succeed!

                                        I knew it was just what I needed to get our little business out into the world, and I was right!"

                                        "After a killer BFCM campaign and continuing sales this week I am certainly feeling unstoppable! The course was absolutely incredible, not to mention the ongoing support. Huge thanks to you Megan and Karyn for everything you do"

                                        Colleen Jackson


                                        Before eComm Ignitor I felt overwhelmed.
                                        I was already over 12 months into my business and I had done a lot of research. I knew a lot of what should be done and had made a start at some of it.
                                        But there is so much!!
                                        I didn't know where I should put my focus or what was important or what could wait or what shouldn't.

                                        After doing this course I now feel confident.
                                        And under control (most of the time). Although I've still not implemented everything I know what needs to be done and the priority of it.

                                        If you're serious about your business and know you have a great product but don't know how to progress it, I'd say DO THE COURSE!.
                                        But there is a disclaimer to this.

                                        You need to do the work. All the work - and there is a lot of it. The course starts slow(ish), but ramps up, so keep up. Even if you think it's not relevant to you, still do the work. You might be surprised what becomes relevant.

                                        Have some faith.
                                        It all comes together in the end and if you've done the work it makes it all a whole lot easier.

                                        By nature I question everything but these guys are excellent teachers. Their training videos are comprehensive and easily understood. You're left with an extensive library of information that continues to grow and be updated.

                                        My advice ... rip into it.

                                        Meet Gina Galvin


                                        "Before eComm Ignitor I felt quite lost and overwhelmed.  I was working very hard but had no real plan or strategy for the business, trying to juggle and do everything myself.  Sourcing products, website design, social media, marketing, packaging, selling, customer service etc. etc.  I knew I had good products and really believed in what I wanted to do, but just didn't know how to go about it.

                                        After doing this course I now feel so much more in control and confident about what I'm doing.  I still have a lot to learn and implement, but I now feel I know how to plan, manage my time and work much more efficiently.  How to break large tasks down into smaller chunks and follow through. How to plan Social Media, ad campaigns and promotions and take advantage of the important times throughout the year.

                                        Ecommerce Ignitor is extremely comprehensive and full of information on every subject you could think of for eCommerce. You will need to schedule time each week for digesting the course material and putting the teachings into practice.  However, you will have lifetime access to the material so you can go back and re-read/re-watch material at any time - you will always learn something new.

                                        Megan and Karyn are such talented and giving mentors.  They go out of their way to be available to help, make the material clear and easy to understand and it's really good fun."

                                        Meet Elizabeth Bettridge


                                        "Before eComm Ignitor I felt overwhelmed, lost and confused in the world of e-commerce.

                                        Wow I have learnt soooo much. Sorted out issues with my website, learnt about emailing, Messaging, Social Media and finally Facebook Ads.

                                        What an amazing journey. It continues but this is a fabulous start.

                                        To anyone who is thinking about doing the course I would say DO IT. Yes it costs money but it is an investment for the future of your business.

                                        It is a brilliant course as long as you are an "action taker". There is no point in only "listening".

                                        The rewards of learning are always HUGE."

                                        What our successful students asked before joining eComm Ignitor

                                        Q: How long do I have access to the content for?

                                        A: You have lifetime access to the learning portal so you can access it as many times as you like, whenever you like. It never expires.

                                        Q: How is the content delivered?

                                        A: The content all lives in one private online portal which you will have a login to. Each module has videos, workbooks, and (where applicable) templates and screen share explainer videos.

                                        Each week, for 12 weeks, you have access to live Q&A calls with the coaches via Zoom. 

                                        Q: How much time will I need to invest in the course?

                                        A: This is a self-paced course meaning you can do it whenever and where ever you like. Plus you get lifetime access to the content so there is no rush.

                                        Q: Is there a payment plan?

                                        A: Yes, instead of paying in one lump sum you can pay in 3 smaller amounts, however, an admin fee is included in the amount.

                                        Q: Which website platforms do you cover?

                                        A: Most of the content is relevant, regardless of which website platform you are using, however for the technical setup of pixels and Facebook catalogue integration we will be showing examples using both Shopify and WordPress with WooCommerce. 

                                        MEET YOUR Unstoppable  TRAINERS

                                        Megan Winter

                                        Hey, I’m Megan. 

                                        I strongly believe the world doesn’t need more mass-produced crap. I am committed to using my eCommerce super-powers for good and love helping ethically-produced, heart-centred, soul-driven online stores to achieve more income and make more impact.

                                        I’ve worked with global brands such as Lexus and Heineken, I’ve spoken internationally, mentored other agency owners and been given an ADMA award for data-driven digital marketing and advertising.

                                        Karyn Parkinson

                                        Hi I’m Karyn, Karyn with a Y! When I’m not behind a computer you’ll find me at the beach with my husband and 2 Labradoodles or hitting the Rollery Derby track as Pink Fury.

                                        I help businesses, big and small, to grow traffic to their site and increase their bottom line.

                                        My passion, however, lies in teaching small business owners to do it for themselves. I made so many mistakes with my first business and wasted soooo much money! I love being able to share my knowledge and stop others making the mistakes I did.