Content planning for March 2020

The days are long but the months are short when running an online store.

Before we know it another month has flown by and when we get busy content is often the first thing to go.

But content is one of the most important elements of running a successful online store.

Don’t leave your content to chance. Plan, create and schedule your content for the month ahead now.

Here are some key dates for March that you can leverage and theme your content around.

What’s on in March 2020

01 First Day Of Autumn

The season between summer and winter when the weather gets cooler, the leaves change colour and days get longer.

Your Autumn campaigns may include clearing out of summer stock and preparing for winter.

04 Melbourne Fashion Festival

The Virgin Australia Melbourne Fashion Festival is an annual celebration of fashion, arts, ideas and creative endeavour for everyone to enjoy.

  • your take on the current fashion trends 
  • showcase your latest fashions 
  • flip it and explain why fashion sucks 

08 International Women’s Day

The theme for this year’s International Women’s Day is #eachforequal.

Here at Unstoppable eCommerce, we believe that equality is not just a women’s issue, it’s a human rights issues.

This day has become somewhat controversial in recent years with some women saying they “don’t need a day”, others celebrate how far we’ve come and others reminding us far we have yet to go.

Whatever your belief, you can use this day to express it. Don’t be afraid to be decisive here. If some people love you, some will hate you and that’s fine, they are not your people.

Suggested content:

  • celebrate your team
  • share what International Women’s Day means to you
  • strike the #eachforequal pose
  • celebrate the women in your life
  • collect and share stories from your customers
  • use the hashtags #iwd2020 #internationalwomensday #eachforequal

15 Australian Formula 1 Grand Prix

One of the premier races around the world, the F1 circuit comes to Melbourne in March. 

If your audience is not into F1 you can still leverage this event (or any of these key dates) by flipping it and saying why it sucks. 

17 St Patrick’s Day

Patrick’s Day observes of the death of St. Patrick, the patron saint of Ireland. Who knew? I thought it was for eating green doughnuts and drinking too much Guinness.

17 Click Frenzy Sale

Although Click Frenzy brings deals together on a centralised shopping platform, you can still leverage this date by running your own Click Frenzy sales on your own website. 

18 World Recycling Day

This year, the theme “Recycling into the Future” will focus on the power of youth and education in ensuring a brighter future.

19 National Close The Gap Day

The Close The Gap campaign focusses on improving health outcomes for Aboriginal and Torres Strait Islander peoples.

20 International Day Of Happiness

A whole day dedicated to happiness – what’s not to love about that? This year’s theme is Happier Together, focusing on what we have in common, rather than what divides us.

Suggested content: 

  • share what makes you happy 
  • share what Happier Together means to you
  • share
  • Use the hashtag #InternationalDayOfHappiness

21 Harmony Day

Celebrating Australia’s cultural diversity, this day (week actually) is all about inclusiveness, respect and a sense of belonging for everyone.

Well there you have it – some of the key dates in March to incorporate into your 2020 content calendar. If I’ve missed a day you think should be there let me know in the comments below.

Want to plan ahead for your 2020 content calendar? Download our full 12 month 2020 eCommerce planner below.

eCommerce Facebook ad challenge

About Karyn Parkinson

Karyn (“with a Y!”) is an eCommerce marketing specialist with a knack for high-converting Facebook ad funnels and website optimisation. Through her eCommerce marketing agency and on-the-pulse training programs, Karyn’s helped hundreds of eCommerce store owners across the globe boost profits, generate more revenue, and achieve an ad-spend ROI of their dreams.