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Why being traffic ready is so important
The mistake that most online store owners make is they put too much emphasis on getting people to their website BEFORE it’s ready for it. They drive traffic to a site that is not traffic ready.
Stop comparing your results to peak Covid
Online store owners are feeling upset and frustrated by their change in results from last year to this year. Not only is it really hard to navigate forward when you’re focused on the past, it’s also counterproductive. Here’s why.
Is Black Friday dead?
Black Friday has been a record sales date on the eCommerce calendar. But… we’re predicting this year might be different and, we are actually recommending against doing a Black Friday sale.
Talk to less people and make more sales
Narrowing down your target audience is one of the most powerful ways to sell more on your online store. Here’s our most-loved resources on why, and how you can niche down on your ideal customer avatar.
The importance of packaging
It’s time to talk about packaging. How you ship your products and the experience it creates for your customers to receive them is so important. Find out how Karyn’s recent delivery experience shaped her views about 2 very different brands.
Mental Health for business owners
Today is R U OK day, although we really should be asking each other this question every day, not just today. Even with record growth in eCommerce it’s also the hardest time to have an online store, especially if you’re stuck in lockdown. We take a look at what you can do to maintain your mental health while running your business.
5 interviews with online store owners you don’t want to miss
Over the past few months, we talked to a few successful online store owners we know about their journey from launching their businesses, how they dealt with struggles, and how they grew their brands. We’re going to share them with you, in case you missed them.
Ditch the default for better conversions
When you use a website theme, you often end up keeping a lot of the defaults. We’re looking at what you can change up to make the website truly yours.
3 things successful online store owners have
It can be easy to put successful eCommerce entrepreneurs up on a pedestal and say things like “they got lucky” but every single successful online store owner that I’ve worked with – and I’ve worked with some pretty big ones – have the same doubts and fears as you do. But they do have a few key factors in common and I’m going to break it down for you…
How to remove backgrounds from product images using canva
Whether you’re in lockdown or you’ve got limited resources and a professional photoshoot is off the cards for you, you can use Canva to help create great looking shots of your products for your online store.
When to colour between the lines
We often encourage people to think outside the square and be creative but when it comes to your website some things are best done the same old way.
Our 3 tier content formula
Having content that is unique, magnetic and engaging is critical to having a successful online store. But knowing exactly what content to produce can be tricky. Here’s our 3 tier content formula that gets amazing results.
Revenue is vanity, profit is sanity
Having your finger on the pulse with regards to your numbers is essential to having a successful business. So instead of focusing on the metrics that don’t matter, focus on these that do.
Goals alone will get you nowhere
Winners and losers have the same goals. Surely, every Olympic athlete has the same goal of winning a gold medal. But only one person in each event actually achieves their goal. So… if the goal itself is not the defining factor. What is?
How we turned $41k into $1.3million
One of our recent campaigns provides evidence that creative messaging paired with clever deliverability can indeed produce outstanding results. This campaign generated $1.3 million in direct revenue from an expenditure of $41,000, which is a return on ad spend of 32,000%. Let us show you what we did.
How to set up FAQ messages on your Facebook Page
Setting up FAQ messages for your costumes to access via your Facebook page makes life easier for your customers and for you.
3 simple ways to sell more on your online store
People are busy, time poor and have short attention spans. Not only that, people are inherently lazy. We want the best result from the least amount of effort. Always. Here are 3 ways you can take this concept and put it into action to sell more on your online store.
How to write emails that actually make sales
After you’ve collected emails from prospective customers, it’s important to maintain regular contact and stay front of mind. Let’s take a look at the types of emails you should be sending.
7 must have Email Automations for eCommerce
You work hard to build your email list, but once you’ve got them, what do you do with them? In this article we’re talking about how to nurture your email subscribers and turn them into customers
How to turn your website visitors into email subscribers
With every man and their dog asking for an email these days you have to be creative in how you ask for them. We look at ideas for how to get someone excited to give you their email.
Our strict no dickheads policy
Business should not be a place where dickheads are tolerated. But sadly in a lot of businesses, it’s still pretty common to encounter dickheads. And they are usually in very senior positions. So we have a no dickheads policy. Here’s what that means.