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Is Black Friday dead?

Is Black Friday dead?

Black Friday has been a record sales date on the eCommerce calendar. But… we’re predicting this year might be different and, we are actually recommending against doing a Black Friday sale.

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Talk to less people and make more sales

Talk to less people and make more sales

Narrowing down your target audience is one of the most powerful ways to sell more on your online store. Here’s our most-loved resources on why, and how you can niche down on your ideal customer avatar.

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The importance of packaging

The importance of packaging

It’s time to talk about packaging. How you ship your products and the experience it creates for your customers to receive them is so important. Find out how Karyn’s recent delivery experience shaped her views about 2 very different brands.

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Mental Health for business owners

Mental Health for business owners

Today is R U OK day, although we really should be asking each other this question every day, not just today. Even with record growth in eCommerce it’s also the hardest time to have an online store, especially if you’re stuck in lockdown. We take a look at what you can do to maintain your mental health while running your business.

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3 things successful online store owners have

3 things successful online store owners have

It can be easy to put successful eCommerce entrepreneurs up on a pedestal and say things like “they got lucky” but every single successful online store owner that I’ve worked with – and I’ve worked with some pretty big ones – have the same doubts and fears as you do. But they do have a few key factors in common and I’m going to break it down for you…

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Our 3 tier content formula

Our 3 tier content formula

Having content that is unique, magnetic and engaging is critical to having a successful online store. But knowing exactly what content to produce can be tricky. Here’s our 3 tier content formula that gets amazing results.

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Revenue is vanity, profit is sanity

Revenue is vanity, profit is sanity

Having your finger on the pulse with regards to your numbers is essential to having a successful business. So instead of focusing on the metrics that don’t matter, focus on these that do.

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How we turned $41k into $1.3million

How we turned $41k into $1.3million

One of our recent campaigns provides evidence that creative messaging paired with clever deliverability can indeed produce outstanding results. This campaign generated $1.3 million in direct revenue from an expenditure of $41,000, which is a return on ad spend of 32,000%. Let us show you what we did.

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3 simple ways to sell more on your online store

3 simple ways to sell more on your online store

People are busy, time poor and have short attention spans. Not only that, people are inherently lazy. We want the best result from the least amount of effort. Always. Here are 3 ways you can take this concept and put it into action to sell more on your online store.

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Our strict no dickheads policy

Our strict no dickheads policy

Business should not be a place where dickheads are tolerated. But sadly in a lot of businesses, it’s still pretty common to encounter dickheads. And they are usually in very senior positions. So we have a no dickheads policy. Here’s what that means.

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6 guest expert features you may have missed

6 guest expert features you may have missed

Chances are you’ve read some of the blogs published here on our website, but did you know we’ve also featured as guest experts on other blogs include AfterPay, Xero and Business Chicks. Here’s where to find them… just in case you missed it.

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