You need to say the same thing over and over and over and over. Remember, not everyone knows about you. Some people will be discovering your brand for the very first time. Once you have clear, concise messaging… repeat, repeat, repeat!
The mistake that most online store owners make is they put too much emphasis on getting people to their website BEFORE it’s ready for it. They drive traffic to a site that is not traffic ready.
Black Friday has been a record sales date on the eCommerce calendar. But… we’re predicting this year might be different and, we are actually recommending against doing a Black Friday sale.
Narrowing down your target audience is one of the most powerful ways to sell more on your online store. Here’s our most-loved resources on why, and how you can niche down on your ideal customer avatar.
It’s time to talk about packaging. How you ship your products and the experience it creates for your customers to receive them is so important. Find out how Karyn’s recent delivery experience shaped her views about 2 very different brands.
Today is R U OK day, although we really should be asking each other this question every day, not just today. Even with record growth in eCommerce it’s also the hardest time to have an online store, especially if you’re stuck in lockdown. We take a look at what you can do to maintain your mental health while running your business.
Over the past few months, we talked to a few successful online store owners we know about their journey from launching their businesses, how they dealt with struggles, and how they grew their brands. We’re going to share them with you, in case you missed them.
When you use a website theme, you often end up keeping a lot of the defaults. We’re looking at what you can change up to make the website truly yours.
It can be easy to put successful eCommerce entrepreneurs up on a pedestal and say things like “they got lucky” but every single successful online store owner that I’ve worked with – and I’ve worked with some pretty big ones – have the same doubts and fears as you do. But they do have a few key factors in common and I’m going to break it down for you…
Whether you’re in lockdown or you’ve got limited resources and a professional photoshoot is off the cards for you, you can use Canva to help create great looking shots of your products for your online store.
We often encourage people to think outside the square and be creative but when it comes to your website some things are best done the same old way.
Having content that is unique, magnetic and engaging is critical to having a successful online store. But knowing exactly what content to produce can be tricky. Here’s our 3 tier content formula that gets amazing results.
Having your finger on the pulse with regards to your numbers is essential to having a successful business. So instead of focusing on the metrics that don’t matter, focus on these that do.
One of our recent campaigns provides evidence that creative messaging paired with clever deliverability can indeed produce outstanding results. This campaign generated $1.3 million in direct revenue from an expenditure of $41,000, which is a return on ad spend of 32,000%. Let us show you what we did.
Setting up FAQ messages for your costumes to access via your Facebook page makes life easier for your customers and for you.
People are busy, time poor and have short attention spans. Not only that, people are inherently lazy. We want the best result from the least amount of effort. Always. Here are 3 ways you can take this concept and put it into action to sell more on your online store.
After you’ve collected emails from prospective customers, it’s important to maintain regular contact and stay front of mind. Let’s take a look at the types of emails you should be sending.
You work hard to build your email list, but once you’ve got them, what do you do with them? In this article we’re talking about how to nurture your email subscribers and turn them into customers
With every man and their dog asking for an email these days you have to be creative in how you ask for them. We look at ideas for how to get someone excited to give you their email.
Business should not be a place where dickheads are tolerated. But sadly in a lot of businesses, it’s still pretty common to encounter dickheads. And they are usually in very senior positions. So we have a no dickheads policy. Here’s what that means.
Chances are you’ve read some of the blogs published here on our website, but did you know we’ve also featured as guest experts on other blogs include AfterPay, Xero and Business Chicks. Here’s where to find them… just in case you missed it.