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Facebook Ads Don’t Work

You may not know this about me but I grew up on a farm. Even though I now live in the city I have my own garden, compost and backyard chickens.

Should I Offer Free Shipping?

One of the most common questions we get is around shipping.

Shipping costs are one of the top reasons people don’t buy. This is especially true for items that are small.

We purchased from 30 online stores – here’s what we learned

We knew that the little cha-ching sound of a purchase would spark confidence & optimism for online store owners. While we were there we observed these opportunities to improve.