There is no worse feeling than remembering you don’t have this weeks’ email written yet… and you better get a post up… and… and… and…
On the flip side, there is no better feeling than having a months’ worth of content created and scheduled in advance. It frees up your mind to work on the business and gives your brain space to think about other creative ideas to grow your business.
This is why we encourage our students to commit to a planning day once a quarter. In our eComm Club we hold a 4-hour planning workshop for the coming quarter, every 3 months. This gives online store owners a dedicated time and space to plan their content for the coming 3 months.
But once you’ve got your content planned, you need to create and schedule it. Sometimes editing is also required.
This is where batching comes in and is your best friend.
What is batching?
Batching is where you spend dedicated time to a “batch” of similar tasks. I batch reconciling the bank feed once a month, rather than doing it every day… it just saves time. And batching in regards to content, means you give yourself dedicated time and space to do nothing else than create, and schedule your content.
Tips for a successful batch session
1. Carve out dedicated time
If it’s not in your calendar, it’s not going to happen. Carve out a dedicated time for you to commit to your content production or scheduling. You might like to look at a virtual assistant to schedule your content if time is really critical for you, but we recommend that you create it, especially until you find a rhythm, because no-one can speak in your voice.
2. Get prepared
Get prepared for a successful batch session. Don’t sit down hungry, have a water bottle within reach, turn off all notifications. This includes your kids, partner and colleagues. Ok, if they don’t have an “off” button let them know that you are in serious work mode and do-not-disturb.
3. Use a Pomodoro timer
Pomodoros are dedicated intervals of 25 minutes focus and 5 minute breaks. We use a Chrome extension called Marinara Pomodoro Assistant to keep us on track. If you want to smash out a bunch of content, use Pomodoros and challenge yourself to get a certain amount of content in a 25 minute focus Pomodoro. I challenge myself to write 1 blog per pomodoro.
Batching is super powerful and if you commit to it to get your content done, your brain and your business will love you for it!
Megan is an inspiring, brilliant and fun digital marketer and has worked with some of the fastest-growing eCommerce brands in the world.
Megan loves helping purpose-driven online store owners to make more income and achieve more impact.