How to write emails that actually make sales

How to write emails that actually make sales

We’ve talked about how to get email subscribers and the automated emails you should set up to send them, today we’re talking about email broadcasts. 

Email Broadcasts are emails you send to your subscribers all at the same time. Rather than automated ones that are triggered by an action, these emails are triggered by a date and time, or sent straight away. 

If you’re collecting emails (which you should be) then it is important to be emailing your list regularly so you stay top of mind. However coming up with an idea each week can be draining.

A person’s inbox is a busy place and if they’ve trusted you with the keys to their inbox, we want to make sure we’re not filling it with junk or it’s likely they will snatch those keys back with the dreaded unsubscribe.

Now a quick note on unsubscribes – they are totally normal. You will have people unsubscribe from every email you write – that’s OK. They are not your people. There is no point keeping people on your email list who are not going to buy from you. Someone unsubscribing is manually helping you to keep your list clean and full of people who may purchase. It’s also important for you to spring clean your list at least once a year deleting people who never open your emails so you’re not wasting your money (more subscribers usually means a higher monthly fee) sending emails to people who don’t open them.

So now we have that out of the way and you know it’s OK if people unsubscribe. 

Emailing your list is all about building relationships. I find if you picture the number of email subscribers all standing on a football field it helps you to remember each one is a real person, and not just a number of a screen. 

So let’s take a look at what we can send those people to keep them subscribed and clicking through.

Here are some reasons to email your list: 

  • Related news and tips
  • Announce new products
  • Stock update (i.e. back in stock, pre-order now open)
  • Sales or promotions 
  • Seasonal content

Using a mixture of these emails aim to keep in touch with your list at least once per week.

Related News + Tips

I’ve put this one first as it’s something people don’t always realise – your emails don’t always have to be selling something. Shock horror I know! 

If your email is helpful and relevant to your audience, it makes your emails nice to receive and they are more likely to open the next one, which may be selling something. It’s all about building reports and relationships. Remember, people buy from people they know, like and trust.

So have a think about your target audience and what else they are interested in. 

For example if you are selling baby toys you know your target audience is mums. What else might mums be interested in rather than just your baby toys? 

Let’s brainstorm:

  • Baby sleep patterns
  • Breastfeeding tips
  • Children’s development
  • Starting solids
  • Wine! Oh so much wine! 

So rather than just sending out another email saying here’s my toys, buy them think about sending something highly relevant to what they are interested in such as:

  • How to recognise your baby’s sleep patterns to get extra zzzzs each night
  • 5 tips to better latching
  • How to know when to teach your child something new
  • When should your baby start eating solids and what should they eat first
  • When is the best time to have a glass of wine when breastfeeding

I can tell you as a first time mum any of these email subject lines would get me opening the email much faster than “our latest products” (even if baby toys are super cute!).

If your target market is mums and you’re going to send out advice style emails, you may wish to team up with a topic expert such as a lactation specialist or a pediatrician and interview them for your emails or get them to write a guest article for your site. This way, you’re introducing them to a new audience in exchange for their specialist information and you don’t have to pretend to be an expert in something you’re not. 

Collaborating or interviewing people can be great in many industries such as guest interviewing a triathlete if you sell bikes or a makeup artist if you sell fashion or beauty products.

So write your own list about the topics your audience are interested in and then brainstorm some ideas of what you could write about in your emails.

Put together a list of people you can contact about collaborating and aim for 12 News + Tip style emails – that’s one a month for a year! 

Announce New Products

Newness is always a great reason to contact your audience. When you have a new product you should be telling them all about it via your social media, paid ads and, of course, email. 

Now as your email subscribers are special, you should let them in on your new product early. 

You don’t just have to email them when it’s available to purchase you can email them:

  • We have a new idea for a product, what do you think?
  • Check out the behind the scenes of our new product design
  • Check out our new product being made
  • What do you think we should call our new product?
  • We’re launching our new product soon, pre-order now
  • Our new product is nearly live, get early bird pricing
  • Our new product is out now
  • People are loving our new product (user images + videos)

You can choose a few of these and touch base more than once around a new product launch. Bonus points for pre-selling before you make it so you know there is demand.

 

Stock Updates

Stock updates are a great excuse to email your list and can be a great way to create FOMO as well.

Try not to just email “this is now back in stock” or “pre-orders now open” think about telling them why they are so popular and ran out of stock in the first place. 

Consider including:

  • Customer testimonials
  • Features and benefits
  • Unboxing video
  • User generated images and videos

 

Sales + Promotions

Sales and promotions are a great time to contact your list. Many people will spend a long time planning a promotion and then just email their list once to tell them about it. It’s important to remember not everyone will open every email, so to ensure the biggest impact for a sale or promotion you should be sending multiple emails. 

Try something like this:

  • Our sale is starting on X date, get your wishlist together
  • Our sale starts tomorrow be ready so you don’t miss out
  • Sale starts now
  • These are the most popular products of our sale
  • Key features and benefits of your product and why they should take advantage of sale
  • Sale ends tomorrow, be quick
  • Sale ends today last chance
  • Sale ends in 3 hours be quick

As you can see, your sales and promotions can be an excuse to touch base several times over a few days or a week. Don’t be afraid to remind people, we all get busy and distracted so they will be grateful for you helping them to save. Remember if they weren’t interested in your product/s they wouldn’t be on your list. 

Season Content

Special days and seasons of the year provide us with opportunities to contact our list.

Think:

  • Mother’s Day
  • Father’s Day
  • Easter
  • Christmas
  • St Patrick’s Day
  • Halloween
  • Best Friends Day
  • Summer 
  • Autumn
  • Winter
  • Spring

Download our free planner for all the key dates for eCommerce throughout the year. 

These are all opportunities to contact your list, even if you’re not running a sale. 

You can write tip style emails with the theme based on the season, or highlight products that would make great gifts:

  • Christmas gift guide for Secret Santa
  • How to spring clean your kitchen
  • Chocolate free Easter gift ideas
  • How to dress for your office Christmas party
  • Easter recipe ideas
  • 5 gifts mum will love this Mother’s Day
  • 3 must have looks this Winter

So there you have it, 5 different reasons to contact your email list. 

You can choose to showcase products at the bottom of your emails, or keep a mix of promotional and non-promotional emails.

If you brainstorm ideas for each type of email and put together a schedule you’ll soon find you have enough for an email each week without the pressure to come up with something on the spot.

Written by Karyn Parkinson

Karyn AKA Karyn with a Y is a Facebook ad specialist with a side dose of eCommerce marketing, particularly website optimisation.

When she's not behind the computer you'll find her at the beach with her fur babies or on the roller derby track as Pink Fury!

7 must have Email Automations for eCommerce

7 must have Email Automations for eCommerce

So you’ve put in the work and started to collect an email list – well done, that’s the first step! But now you’ve got all the emails, what do you do with them?

Today I’m walking you through 7 powerful email automations you can set up to start making sales on autopilot – cool huh?

We recommend using an email software such as Klaviyo to create automated sequences to work in line with your broadcast emails.

So what’s the difference between automated emails and broadcasts? 

Automated emails are triggered by something like a subscriber joining your list, adding a product to cart or making a purchase. They allow you to send the right email to the right person at the right time – automatically without you lifting a finger!

Broadcast emails are sent to a list of your choice when you choose to send it. With a broadcast everyone receives the email at the same time, you can send it instantly or schedule it to send on a specific day at a specific time.

 

It’s a good idea to use a mix of both and ensure your broadcast emails are sent on a regular schedule such as once per week.

Automations can take some time to write and set up, but you only have to do it once and then they are automatically triggered at the right time for each subscriber. So putting in the effort at the beginning is well worth it.

Let’s take a look at 7 automations you should set up for your online store:

Welcome Sequence

The welcome sequence is the first experience with your brand after opting in to your email list. They may have done this via an ad or via your website. 

A welcome sequence should contain approx. 3 emails within a week.

Email 1

  • Welcome them to your community
  • Deliver on your promise and give them the incentive you offered to sign up
  • Let them know you’ll be in touch soon

Email 2

  • Let them know about you and your business
  • Share your why and what makes you unique
  • Link to resources or product pages that can help them

Email 3

  • Introduce your best product
  • Explain the features and benefits and why they need it in their life
  • Include testimonials

Tip: Exclude anyone who’s been through the welcome sequence before as they should only receive this once.

Viewed Product Sequence

Have you ever received an email about a product you were just looking at? It must have been fate right? Not exactly… but I still use that excuse to buy things! 

If you’re using software such as Klaviyo you can trigger an email to be sent to your subscriber when they visit a certain page on your website. So when they are back on your site checking out your eco kitchenware for example you can then email them with all the best tips on how to have an eco friendly kitchen.

Tip: Delay this email a bit so it’s not too creepy! Also use it as more of an educational email rather than a sales pitch, remember they have already seen the product.

Abandoned Cart Sequence

On average 68% of website visitors who add to cart will abandon their cart without purchasing. It’s like window shopping for the online world. Although there are many things you can do to reduce your abandon cart rate you can also have an email sequence in place ready to follow up with people who do this. 

Email 1

  • This is a simple reminder 
  •  Send within 1 hour of abandoning cart
  • Let them know you’re holding onto it for them
  • Include a link back to their cart to check out

Email 2

  • Create scarcity or time sensitivity
  • Let them know the cutoff time to have their order sent today or to arrive by the weekend
  • Keep it friendly and upbeat

Email 3

  • Last chance email
  • Let them know items are going back on the shelf
  • Optionally offer an incentive to check out within a set time frame

Tip: Be sure to exclude anyone who purchases after they abandoned the cart so they don’t continue to receive these emails.

 

Post Purchase Sequence

Most people spend all their time and effort trying to get new customers and tend to neglect them once they make a purchase – don’t be most people! 

It is far cheaper to get someone to purchase again than it is to acquire a new customer so provide an awesome experience and keep them coming back.

Email 1

  • Thank them
  • Let them know if they are supporting a local business
  • Great chance to mention if their purchase supports a charity
  • Offer a chance to add to their order without paying more shipping

Email 2

  • Let them know it’s on it’s way
  • Thank them again
  • Provide tracking details and ETA

Email 3

  • Ask them to join your community
  • Let them know what your business is all about 
  • Share the story of how your product is made
  • Encourage them to follow you where you hang out most

Email 4

  • Offer a limited time special offer
  • Give a code and encourage them to share it with friends
  • Make it valid for 24-48 hours only

Email 5

  • Send after they would have received it
  • Follow up to see if they love it
  • Provide tips on how to use or care for the product
  • Encourage them to tag you in a photo with product or leave a review

Tip: Have a different sequence for people who have purchase 2, 3, 4 or more times

Re-buy Campaign

A re-buy campaign is perfect if you sell a consumable product or something that people purchase more than once such as fashion.

If you sell a consumable, work out how long the product lasts the average user.

You then want to send an email in time for them to purchase and have the product delivered before their supply runs out. 

For instance if you sell protein powder that lasts 30 days, you may wish to set up an automated email that sends 25 days after their purchase that prompts them not to get caught short and to buy another bag now so you can hand it to them before they run out.

If you aren’t selling a consumable product but something people can purchase again, calculate the average time between purchases from the people who have purchased more than once.

Then set up an email to go out to them prompting them to look at your latest arrivals and sending them to the category page with your latest products.

Sample Follow Up

Sending samples is a great way to build your email list and to get people to try your product. If you’re using a sample strategy it’s very important to follow up with a strong email sequence.

Email 1

  • Thanks for your order (of sample)
  • Why they should be excited to try your product

Email 2

  • Sample is in the mail
  • Instructions on how to use it i.e recipes or user guide

Email 3

  • What did you think? Ask for feedback
  • Time the email to go after they will have received the sample
  • Invite them to purchase the full size

Email 4

  • If they still haven’t purchased offer an incentive 
  • Consider a discount on a bulk order or product bundle
  • Ask for feedback again if they didn’t like it

Sleeping Buyer

Sometimes your customers love your products and have every intention of purchasing them again, but life gets in the way. Work out the average customer buying cycle and trigger this email to go out if the person doesn’t buy within that time frame plus another 30 days.

Email 1

  • Introduce them to a specific product or range
  • Showcase your latest products (update periodically to keep the content up to date)
  • Share your story again and showcase what makes you special

Email 2

  • We’ve missed you
  • Offer an incentive to come back and make a purchase

Tip: Be sure to create a rule so each customer only goes through the sleeping buyer campaign once. You can create multiple campaigns in case they get sleepy again but you don’t want them to receive the same email.

So there you have it, 7 automations you can set up today to start making sales on autopilot. If you’re keen to set these up but need a little help to go through the process check out our eComm Ignitor Program. We have a whole module on email marketing where we provide step by step instructions on how to set up your automations, broadcasts and integrations. We also provide easy to use templates for all your emails. 

Once your automations are purring along, it’s time to plan out your broadcast schedule. Sending regular emails to your subscribers keeps you top of mind and may hit their inbox right when they need what you’re offering. 

Written by Karyn Parkinson

Karyn AKA Karyn with a Y is a Facebook ad specialist with a side dose of eCommerce marketing, particularly website optimisation.

When she's not behind the computer you'll find her at the beach with her fur babies or on the roller derby track as Pink Fury!

How to turn your website visitors into email subscribers

How to turn your website visitors into email subscribers

With all the Apple iOS 14.5 drama going on it has become more important than ever to collect emails from your website visitors. This way even if you can’t retarget them with Facebook you can start a conversation via email – and also create custom Facebook audiences using an email list.

It’s important to realise each email subscriber is a real person and that person is giving you permission to contact them. We don’t want to just get people to give you their email, we want to get people excited to give you their email and look forward to the content they are going to receive.

So with every man and their dog now asking for an email, it’s important to stand out and give users a reason to hand over the keys to their inbox. 

Gone are the days of just asking users to subscribe to your email list and expecting them to give it to you – if this is your strategy, it needs to change! 

So let’s take a look at how you can incentivize people to part with their email and join your list.

 

Exclusive Content

One of the most common opt-ins is offering exclusive content. This can be early access to sales and first to know about new products.

If you decide to offer exclusive content, be sure to stick to your promise. If you say that by signing up to your email list they will get advanced notice of sales, don’t then post to Instagram when your sale goes live, at the same time as sending an email. This then becomes dishonest and is a fast way to lose trust with your potential customers. 

Over-deliver on your promise and set up an email sequence to provide great quality, exclusive content in the days after they sign up.

Discounts

A discount can be a good incentive for someone to give you their email. However these days, the token 10% off your first order is very overdone. It can still work but, to be honest, I usually close these pop ups when I see them as I’m not interested in a discount until I’ve decided I want to purchase and 10% doesn’t seem like much anymore (even though it can be a big deal for you). 

If you do offer a discount a dollar amount can look far more enticing than a percentage discount as it’s tangible and makes them think of a real saving straight away. Don’t be afraid to set terms such as a minimum spend, just be sure to spell it out clearly and don’t make them jump through too many hoops to use it.

Another way to offer a discount is to offer free shipping if this is not something you normally offer.

If you are offering a discount, whether it be a percentage or dollar amount, be sure to give the code straight away on your website, on the thank you screen. The last thing you want to do is make them go to their inbox to get it where they can be distracted by an inbox full of other brands trying to sell to them. 

Free Samples

We all love free stuff! By providing a free sample, you’re not only collecting an email but also giving someone the opportunity to try a sample size of your product which may entice them to purchase. Ensure you have a great follow-up strategy in place to email them after they would have received their sample and be sure to include how to order when they love it. 

This option works well with consumables where the lifetime value of a customer can be quite high.

Competitions

Competitions are my favourite way to collect emails. They can be really cost effective as you’re only giving away a monthly prize yet, for the cost of goods, you can collect limitless emails. The prize needs to be super relevant to your audience and I recommend you use your own product. The bigger the prize, the more incentive there is for someone to part with their email for a free ticket in the draw.

If you choose to run a competition be sure to include terms and conditions for the competition on your website and follow any state or territory rules and guidelines. 

Promote It

Once you have decided on your incentive – tell people all about it! Don’t just stick your email form in your footer and leave it there to die of loneliness! Here’s some ways you can showcase your email opt in…

Have a popup

This can be a very effective way to collect emails – it can also be a great way to piss people off! So if you’re going to use popups don’t show it straight away ‘cause that’s super annoying. Delay the pop up at least 60 seconds to avoid people leaving from frustration. 

Add it to your menu

By adding it as a menu item it’s viewable from every page of your website so even if they close a pop up they can decide later they want to subscribe and click to your opt in page.

Make it sticky

You can use a sticky opt in on your sidebar or footer which means it stays put while you scroll until you decide to either fill it in or close it. Who Gives A Crap does this well

Include it on your pages

Kulture has done this nicely, showcasing it nice and big, above their footer on each page.

Compliance

It is super important that you follow anti-spam laws for all the countries your email holders are based in. Be sure to follow GDPR if you’re emailing people in the EU and for Australia check out https://www.acma.gov.au/avoid-sending-spam for all the rules and guidelines. 

The most important is that people must know what they are signing up for and you must only email them what they have opted in for. For instance if you are adding people to your main list and going to email them every time you have a new product then you need to tell them this when they sign up.

When I write what people are signing up for I like to include a note that reminds them they can opt out at any time.

For example “When you subscribe to our email list we will email you our latest news, latest product information and advanced notice of sales. If you’re not feeling the love you can unsubscribe at any time.” 

Having said this if someone has provided their email when making a purchase, you can’t email them regarding anything other than their purchase, unless they also opted in to receive promotional emails.

Nurture Your List

Once you’ve got someone’s email be sure to nurture them with a welcome sequence. A welcome email sequence introduces someone to your brand and walks them through getting to know you and your products over a series of emails. 

After this welcome sequence add them to your mailing list and be sure to email your list regularly with interesting news, exciting product updates, seasonal content and promotions. 

I hope this has inspired you to shake up your email strategy and find a new creative way to ask for emails. If you’ve seen a great way a company is collecting emails let us know in the comments.

 

Written by Karyn Parkinson

Karyn AKA Karyn with a Y is a Facebook ad specialist with a side dose of eCommerce marketing, particularly website optimisation.

When she's not behind the computer you'll find her at the beach with her fur babies or on the roller derby track as Pink Fury!

How the iOS 14.5 Update Is Affecting Facebook Ads

How the iOS 14.5 Update Is Affecting Facebook Ads

They say there is never a right time to have a baby, well they were right! As I was giving birth to my beautiful little girl online store owners, marketers and Facebook staff alike were going into meltdown over the new iOS 14.5 update from Apple and what it would bring. 

For a run down on the update see How to prepare your business for the iOS Update.

It seemed like the worst timing but as luck would have it, I’m back from maternity leave and the sky has yet to fall in! 

Last week (26th April), the Apple iOS 14.5 update started to roll out in Australia. For iPhone owners who run the update they will now be able to choose whether an app can track them and retain their data. It’s this juicy data that has allowed Facebook ads to be so effective as we can re-target website users based on the actions they take such as looking at a product, adding to cart, or even purchasing. 

The update includes a pop up from Apple which asks the user if they give permission for the app to track them or not.

“Facebook” would like permission to track you across apps and websites owned by other companies. This will allow Facebook to provide you with a better ads experience.” The user can then choose between “Ask App Not to Track” or “Allow Tracking”.

A clever move by Facebook includes a prior screen, which educates the user before the popup appears. Facebook states that by allowing Facebook to track their app and website activity they will “Show you ads that are more personalized”, “Help keep Facebook free of charge” and “Support businesses that rely on ads to reach customers”. I think the only one that may be truly motivating for the every day user is keeping Facebook free of charge.

The biggest unknown waiting for this update is how many users will allow Facebook to continue to track them, and how many will opt out. As the update is rolled out, only time will tell.

So what will the changes mean for your Facebook ads?

 

Expect Changes From Facebook

Facebook has said to expect changes in their business and advertising tools, campaign set up, targeting, delivery, measurement, and reporting.

I expect there will be changes gradually rolled out as it will take time for users to update their devices and they won’t do it all at once. 

Reporting Changes

The update affects how Facebook can report on user behaviour as they won’t have all the data they had previously. 

Any user that opts out as part of the iOS 14.5 update won’t be reflected in your reporting. So if they click on your ad, go through, and make a purchase, that purchase won’t be reflected in your reporting. 

This is one of the biggest challenges we now face. It’s like going back to the old day of TV and radio where we knew 50% of our advertising was working, we just didn’t know which 50%. What I have always loved about Facebook ads is you could account for every cent spent and know exactly how much it was bringing you back in sales. Not anymore 🙁 

It is now important that you monitor your sales through your own platform’s analytics such as Shopify or WooCommerce. This will be a true reflection of your sales and you will need to estimate how many of those sales came from your Facebook advertising, even if Facebook is not telling you the full story. Apple’s changes affect Google too, so Google Analytics will be affected in the same way.

7 Day Window

Another big change is that Facebook is changing it’s attribution settings to 7 day click through and 1 day view. The old 28 day options and 7 day view are being depreciated..

This means that any reported stats on your ads are based on actions taken within 7 days of clicking on your ad, or within 24 hours of viewing it. Keep in mind however, this data shown does not include iOS users who opted out of tracking.

The default for all new Ad Sets and web event campaigns will be 7-day click-through.

Attribution methodology will shift from Impression Time to Conversion Time.

Aggregated Event Measurement (AEM)

Aggregated Event Measurement refers to the new limit of 8 events you can optimise for, mentioned in our previous blog

If you haven’t already done so, be sure to verify your domain and set up your web events. You can follow our free guide available here

When AEM is fully enforced any ad sets that are optimised for an event that is not selected in your 8 will automatically be paused. Double check your current Ad Sets to make sure they are not optimised for something you haven’t selected in your 8.

Ad sets will also be paused if you don’t have your verified domain selected.

IMPORTANT: If you re-order your events, all Ad Sets using the affected events will be paused for 72 hours. Facebook says this is to help minimize the risk of incorrect attribution.

Targeting

Tracking users has been essential to Facebook’s targeting options. Unfortunately for users who opt out, we won’t be able to re-target them as effectively as we used to. 

This affects not only what individual users do on your website, but also interest-based targeting as Facebook can no longer store information from websites they visit to know that a person is interested in horse riding, baby clothing or planning their next holiday.

Expect some of your audience sizes to go down as more people opt out of tracking. 

Another audience that will be affected by the change is lookalike audiences. Users who opt out won’t be able to be included in seed audiences, but even those who opt in under Apple’s new rules can only be used for 7 days. This means seed audiences will need to be based on actions taken in the last 7 days, not 180. This will result in many small businesses not being able to use Lookalike of Purchases as they need a minimum of 100 people in the same country within that 7 day period. To overcome this use, a larger seed audience such as add to cart or view content, or use a seed audience of an email list of purchases.

What To Expect

While all the changes roll out and there is an increase in users updating their iPhones, expect fluctuations in the performance of your ads. So far, our clients haven’t been dramatically affected, however, I have heard stories of others who have. Just be aware a lot is going on in the background and whenever Facebook makes major changes, things break! 

I expect ad delivery and reporting will be affected and Facebook has warned of increased CPAs (cost per acquisition).

What Should You Do

It’s not all doom and gloom, there are still many effective ways to use Facebook advertising, even for iOS users who opt out. 

Focus On Email

It’s time to double down on your email strategy. Use your Facebook ads to get people to your website but then, focus on capturing their emails when they get there. This way you will be able to email them, and also target them with Facebook ads based on an audience made from our email list. 

We recommend using Klaviyo as it allows you to have a custom Facebook audience made with an email list that automatically updates when new subscribers join your list.

You can also use Facebook Lead ads to collect emails from within Facebook and then add those subscribers to your custom audience, and feed them through an email sequence.

With so many people asking for emails, you need to be more creative than offering ‘10% off your first purchase’. Consider running a competition with a monthly winner or a special offer just for subscribers.

Use Videos

Videos are a great way to capture attention in your Facebook ads, but the other great thing about them is you can create audiences of people who have viewed them. One ad strategy we will be testing is running ads top of funnel (to a cold audience) with engaging videos and then re-targeting middle of funnel ads to people who watch those videos, rather than people who view a product on your website. The premise is the same, you are showing further information in an ad to someone who has shown an interest (by watching your video). Here is a free resource featuring 8 types of thumb-stopping video you can create.

Be Patient

There has been a big build up to these changes and the chaos they are going to cause but things are not going to change dramatically overnight. It will take time to see the full effects of the changes and find the best ways to adapt. Be patient and keep an eye on our blog for the latest updates.

Don’t Panic

Things change. Once upon a time Newspapers were the best way to advertise! Along came radio, then TV. Then Netflix turned up and people stopped watching free to air TV and therefore stopped seeing ads. 

Marketing is always the same – the right message to the right person at the right time. The method is what changes, and we need to continue to evolve as the world does. Privacy is a huge issue amongst online apps so I believe Apple is only the first to make this move and others will follow suit. 

We need to adapt to what is working at the time. I still believe Facebook ads will be a powerful marketing tool for eCommerce, we will just start using them in a different way.

 

Need Help? 

If you’d like help to grow your eCommerce store using our latest eCommerce funnels designed to adapt to the latest changes check out our eComm Ignitor program. We can help you sell more on your online store.

Written by Karyn Parkinson

Karyn AKA Karyn with a Y is a Facebook ad specialist with a side dose of eCommerce marketing, particularly website optimisation.

When she's not behind the computer you'll find her at the beach with her fur babies or on the roller derby track as Pink Fury!

Ep. 4 – How Will Apple’s iOS14 Update Affect Your Online Store?

Ep. 4 – How Will Apple’s iOS14 Update Affect Your Online Store?

SHOW NOTES

What’s the big deal about Apple’s latest iOS 14 release, and how will it affect your business?

Today, we’re going to explain what the software update is, how it will affect your ability to advertise your online store, and what you can do to prepare for the change. From Facebook Pixels to ad tracking and retargeting, we talk about what you need to know to get your store ready.

If this is your first time listening to our podcast, welcome! On our podcast we share practical and actionable information around how you can sell more on your online store. We also interview some eCommerce powerhouses and take you behind the scenes of some of the most successful online stores. 

If you’re ready to sell more on your online store, this is the podcast for you.

EPISODE HIGHLIGHTS

  1. The effect on Facebook ads & tracking [03:36]
  2. How does this affect us as online store owners? [06:32]
    1. Facebook’s adjustments to support the iOS 14 update [10:07]
    2. The 7-day window (tracking Facebook ads) [12:43]
    3. A look back at organic reach & the early stages [13:58]
    4. Recapping the effects of iOS 14 on online store owners [15:46]
  3. What can we do to prepare our online stores? [17:55]
  4. The fundamental principles of marketing & advertising haven’t changed [21:21]
  5. Small business owners have greater agility to adopt new methods compared to big brands [23:05]
  6. Thoughts on being retargeted for ads & being tracked [24:26]

LINKS MENTIONED