Shownotes

Elise started Spruce Craft Co as an Etsy store in 2015. What once was a side hustle to her speech pathology career soon became her full time gig! 

After enrolling in eComm Ignitor in January 2020 Elise has gone on to triple her revenue (much more in pandemic times!) 

In this episode Elise shares her business journey and how she’s grown not one business, but 2 all while having 3 kids along the way!

Elise shares tips on what she does when she’s not in a creative mood to keep the business moving forward, her email and Facebook ad strategy and how she became more confident on camera.

We also chat about what it’s been like to move the business home from a warehouse to her garage.

Episode Highlights

1. When did Spruce Craft Co Started? (1:37) 
2. Biggest Growth in the business. (4:08)  
3. What is Spruce Craft Co all about? (5:12) 
4. Elise takes on paid adds strategy. (16:46) 
5. Elise talks about her Facebook Group. (19:10) 
6. Elise talks about what she love most about her business. (24:24) 
7. One tip/hack that Elise use in her business. (25:09) 
8. Elise Vission For her business. (26:44) 

Links Mentioned

• Spruce Craft Co website
• Spruce Craft Co Instagram
• Spruce Craft Co Pinterest
• Spruce Craft Co TikTok
• Spruce Craft Co Facebook
• Sew It All Australia website

Shownotes

When Facebook ads don’t perform as we’d like, sometimes it can be hard to know what’s going wrong. 

In this episode I’ve broken down the different stats to look at to see if the problem is with your ads, your website, your pricing or your tracking.

With so many variables it is important to deep dive into your stats so you know what’s working and what’s not.

Then you can optimise and keep going.

Facebook ads really can be an amazing tool for eCommerce brands once you have everything working to support them.

If you’d like help to make the most of your ads and amplify your results, be sure to join my for my live 5 Day Pathway to Profit Facebook Ad Challenge.

Episode Highlights

1. How to troubleshoot Facebook Ads if things aren’t going as planned? (1:50)
2. Soft Stats for Your Facebook Ads (2:08)
   1. CTR or click-through rate (2:22)
   2. CPC or cost per Click & CPM or cost per mention (2:34)
3. Facebook Ads as an Auction Process (2:59)
4. Check your conversion rate (6:14)
5. Pricing issue (7:49) 
6. Lifetime value of your customer (8:38)
7. Pixel and Data (10:04)
8. Test up the different creatives that you use (16:15)
9. Tracking (16:46)

Link Mentioned:

• Facebook ad challenge

Show Notes

Anita Siek is a lawyer turned serial entrepreneur. She’s a brand and business strategist, a copywriter, podcast host, and the CEO of Wordfetti.

Anita is a whiz at helping brands stand out and sell through the power of psychology, design-thinking and words.

In this episode we discuss all the elements of your business you can elevate with words from your product descriptions to your Facebook ads .

We discuss your brand voice and how you can find yours, *hint* it’s not “conversational”.

Anita shares the big mistakes most brands make when it comes to copy, and how you can avoid them.

We even talk about ChatGTP and how you can use it to improve your copy.

This is a must listen episode for all brands.

Episode Highlights

1. What is Word Fetti? (1:27)
2. What made Anita Siek transition from law to business strategy? (2:34)
3. How can someone make their brand and product stand out? (7:28)
4. What’s your brand voice? (14:30)
5. How do we find our brand voice? (16:22) 
6. Mistakes people make when writing a copy (19:38)
7. What can you put in your email to stay in touch? (25:01)
8. Tips for Writing Ad Copy (29:43)
9. How does Anita feel about using Chat GPT? (32:43)

Shownotes

When it comes to running your eCommerce business there are so many things to think about and sometimes your legal obligations can get pushed to the bottom of your to do list.

Today I’m joined by Riz Amin of Foundd Legal to help demystify some of the legal obligations of the online business world.  This episode will help you understand exactly what you need to have in place to dot your Is and cross your Ts.

We chat about everything from your terms and conditions, privacy policy, refunds policy, insurance to the Barbie mania and who’s overstepped the line when it comes to infringing their IP.

We discuss how you can protect your products and designs from being copied and what to do if they are.

Communication is so important when it comes to ensuring your customers know where they stand with you. So if you’ve got your refund policy hidden away in fine print and nowhere else on your website, this episode is a must listen for you.

Riz has also kindly provided a special 15% discount on Foundd Legal’s amazing eCommerce templates when you use the code “UNSTOPPABLEECOMM” at checkout.

Episode Highlights

1. What do we need to be aware of with the Law? (4:39)
2. The Dont’s In Using Templates (10:34)
3. What Do We Need To Consider When We Run A Competition? (14:17)
4. The Do’s And  Don’t’s  In Sharing Images Online (18:05)
5. What’s a  Patent And When to Patent Your Product (22:21)
6. What Can People Do To Protect Their Products From Being Copied? (24:34)
7. What is something That Most People Do Wrong Online? (30:14)

Links Mentioned

• Foundd Legal website
• Foundd Legal Instagram
• eCommerce Legal Templates – Save 15% with code “UNSTOPPABLEECOMM”

Shownotes

Introducing Paige, aka The Product Stylist!

With a background in styling and curating products for Editorial Magazines, Paige brings a wealth of expertise to help small business owners conquer product photography with ease. Her heart lies in empowering product based business owners to feel confident in their imagery, promote themselves with pride, and ultimately make more money.

In this episode Paige shares the 3 types of photos you need for your eCommerce business to create an emotional connection from your audience,  gain trust and ultimately answer all their questions so they feel confident purchasing from you.

Paige also shares her top tips for getting photos ready for the Christmas holiday season.

Paige is an absolute wealth of knowledge on photography and styling and I’m so grateful for all the gold she shares in this episode.

Episode Highlights

1. How Paige Noelle Got Into Photography (1:30)
2. The Importance of Product Photography (4:01)
3. Types of Product Photos We Need (9:20)
4. Types of Product Photos- 1: Lifestyle Imagery (10:19)
5. 2: Stylized Imagery (17:59)
6. 3: Classic Imagery or E-commerce Shots (22:31)
7. Preparing for Seasonal Images (27:33)
8. How to Get Ready for a Photoshoot: Tips for Working with a Photographer (33:31)

Links Mentioned

• Paige Noelle Website
• Paige Noelle Instagram
• Product Photography Playbook