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5 ways to create your logo on any budget

5 ways to create your logo on any budget

When you’re starting your new business there are a lot of exciting decisions to make like what you are going to call your business and then what your brand is going to look like which includes creating your logo.

My advice for anyone who is putting off launching their online store because of their logo – please don’t! The world is waiting to see your amazing product and your logo really isn’t the be all and end all of your business, and can always be updated later.

So in order to help you get your logo designed, and stop you from using it as a procrastination excuse I’ve put together 5 ways you can create your logo on any budget.

I go through all these methods in detail in eComm Foundations and have included images from when we did each option for the “Taylah Made Jewellery” logo. 

DIY with Canva

The first option is to DIY your logo using a software such as Canva. The best part about this option is it’s free and you don’t have to be a designer to create a basic logo. 

The best option if you’re not super creative is to just start with a text based logo. 

These are the logos we put together with Canva 

Outsource on Fiverr

Fiverr is an outsourcing platform that freelancers can upload the jobs they can offer and you can search for a whole range of things from graohic design, video editing and much much more. There are lots of graphic designers on Fiverr to choose from so it’s all about finding one who’s profile you like and being very clear in your request.

This is a great low cost option as it starts from just US$5 (hence the name!) but you do tend to get what you pay for. Most designs will be made from templates so don’t be suprised if you see other businesses with similar logos. 

Here’s what we got from Fiverr:

Use Templates from Creative Market

Creative Market is a marketplace of digital products created by designers including logo tempates, social media image templates, website themes, product mock ups etc.

It’s a great resource for quick image templates for not only creating your logo at a low cost but also getting matching icons for your website and social media.

You purchase templates built for a program you use such as Adobe In Design or Canva and you can then edit the text, fonts and colours.

Here’s what I made from templates purchased from Creative Market:

Run a contest with 99 Designs

We used 99 designs for the first time to create this logo using a contest and were really happy with the results.

The idea is you choose a package starting from A$399 for a logo and then put together a brief for your logo answering a series of questions about your brand and the look and feel you want.

They then invite designers to pitch a logo concept.

Once you have receieved the designs you can choose your favourites and give them feedback. At each stage you narrow down the designs and work with the designers to get the exact look you want.

At the end your money is paid to the winning design and you get full copyright of the design and all the product ready files. They back it up with. a100% money back guarantee if you don’t like any of the designs, but I doubt you’ll need that as there is a wide variety of graphic designers who enter and you can go back and forth to get one you love.

Below I’ve shared the results at each stage and then our winning logo we dicided to use.

 

Initial concept entries

Finalists

Winner

Hire a Graphic Designer

Another option for your logo when you are ready to invest in your brand is to hire a graphic designer to create your logo and brand identity. 

There are many different graphic designers around to choose from so I’d recommend making a list of your top 5 based on their portfolio of previous work. 

Find a look and feel that resonates with you, but remember they cannot recreate previous work for you.

Then reach out and chat to some past clients and see how they found the experience of working with them.

Then reach out to your top 1 or 2 and see how you feel after chatting to them. Do they understand the look and feel you are going for and do you like them?

It’s imporantant to have a good relationship with your graphic designer and for them to really understand your needs.

A good desginer will always ask questions about you, your product, your vision for the business and most imporantly your ideal customer audience and how you want to make them feel.

I used Crystal Oliver for Unstoppable eCommerce and an highly recommend her if your looking for a fun, vibrant brand. 

 

So there you have it, 5 ways to get your logo created ranging from free options, cheap and then premium when you’re serious about good branding. Depending on your start up budget you may invest right away on. agraphic designer, however it is not always necassary if you are in your very early days and still proving the market demand for your product.

Written by Karyn Parkinson

Karyn AKA Karyn with a Y is an eCommerce marketing specialist specialising in Facebook ad funnels and website optimisation.

When she's not behind the computer you'll find her at the beach with her fur babies or on the roller derby track as Pink Fury!

Ep. 63 – Visible Runner Co Project Part 1

Ep. 63 – Visible Runner Co Project Part 1

Shownotes

Today I am here again with Sarah Lovison, and we are putting together a new business project, and we’re going to share all the details with you. This is part one of our series and we’ll be sharing everything as we go along, from setting up the brand from scratch to launching our very own Shopify site. Stick around with us as we deep dive into some new exciting ways on how to level up branding and spice things up for our future E-commerce business. Just a heads up, if you’re into active wear or running then you might want to give this one a listen! 

 

Episode Highlights

  1. What are they going to sell in their soon to be launched online store? [1:21]
  2. Who is their target customer avatar? [3:58]
  3. What are these products for? [5:57]
  4. The color and the branding of their products need to convey visibility. [13:22]
  5. A brand is a lot of things. “Brand isn’t just your logos and fonts and colors. But it is a big part, especially when you’re just starting out. [16:21]
  6. There are definitely a lot of brands that are memorable, and it’s really about how brands make you feel. [16:56]
  7. If you’ve got a tight budget to start with, you can always rebrand later. [25:03]
  8. Go with something and just keep on moving and go through the next steps. [27:55]

Links Mentioned

About Sarah Lovison

Sarah Lovison is the Sole Director at Essayelle Holdings T/as ActiveEquip Glimmer Gear Australia, with a goal of keeping runners and athlete’s safe. She has also started teaching students who are starting their own business or are struggling with an established one after finishing the Unstoppable eCommerce Ignitor Course.

eComm Ignitor – Your questions answered

eComm Ignitor – Your questions answered

eComm Ignitor® is our signature training program to help online store owners to scale to 6-figure+ businesses. It includes all the key elements you need to create a holistic marketing strategy and always know what to focus on next. It’s designed to eliminate your overwhelm and give you a clear plan with simple to follow step-by-step instructions and next level support.

You can find out more and register here.

I’ve had a few questions come through around the course, what’s included and how it’s delivered so I have answered them for you below.

Q: Why did you create this course?

A: I built this course to teach emerging online store owners how to play on a level playing field with the big guys, showing you how to cut through in a busy world of social media and stand out online.

Q: How is the content delivered?

A: The course is hosted in Kajabi, an online portal that you will log into. Each module has videos, workbooks, and (where applicable) templates and screen-share explainer/demo videos. The videos are pre-recorded, and you can watch them as often as you like at whatever pace suits your learning style.

Q: Is there any support?

A: You get 3 months of free access to eComm Club which includes a private student group with Karyn and her team of Unstoppable Mentors, weekly live calls, and quarterly planning workshops to support you along your journey. 

Q: How much time will I need to invest in the course?

A: This is a self-paced 8-module course, which includes both no-fluff video lessons and tactical action steps in each phase. Some alumni have gotten through the material in a matter of weeks, and others have continued to chip away alongside their day job and/or family obligations. I recommend giving yourself at least a few hours a week if you want to do one module per week. 

Q: Is there a payment plan?

A: There sure is! Instead of paying in one lump sum, you can pay in 3 monthly payments of $747. All dollar amounts listed are in AUD and include GST for Australian residents.

Q: How long do I have access to the content?

A: You have access to the learning portal with all the video recordings and supporting documentation, including future updates for the life of the program. The course is self-paced, and you can access the modules and lessons as many times as you like, whenever you like.

Q: Which eCommerce website platforms do you cover?

A: Most of the course content is relevant regardless of which website platform you are using. However, we demonstrate pixel setup and Facebook catalogue integration in the most commonly used platforms: Shopify, and WordPress with WooCommerce.

Q: What if I need help to implement some of the things you recommend?

A: Our screen-shares and step-by-step guides are usually exactly what you’re looking for in terms of step-by-step instructions for the setup you need to do. However, if you simply don’t have the capacity to do it yourself (photography for example), we do have a list of trusted providers we can put you in touch with. We also have 1:1 sessions available to purchase with our mentors if you need a little extra support.

If you have any questions of your own I haven’t answered please feel free to reach out at support@unstoppableecomm.com

Ep. 62 – eComm Ignitor® – Your Questions Answered

Ep. 62 – eComm Ignitor® – Your Questions Answered

Shownotes

I am super excited that the newly updated version of eComm Ignitor® is now open for enrolment. eComm Ignitor® has seen over two hundred students go through the program and learn how to sell more on their online store. Over the past 6 months it has been completely updated across every module to provide up to date training on what’s working right now, despite all the changes to Apple and Meta. In today’s episode, I am going to be answering all your questions about the program to see if it’s a good fit to help you scale your online store into a 6-figure plus business.

 

Episode Highlights

  1. What is an eComm Ignitor? [1:03]
  2. Module 1: Knowing Your Numbers [1:42] 
  3. Module 2: Audience Insights [2:20] 
  4. Module 3: Magnetic Messaging [2:43]
  5. Module 4: Traffic Ready [3:13] 
  6. Module 5: Content Creation [3:40]
  7. Module 6: Email Mastery [4:43] 
  8. Module 7: Facebook Ad Funnels [5:25]
  9. Module 8: Optimize and Scale [6:11]
  10. What do you get if you join the program today?[12:20]
  11. Bonuses [12:44]

Link Mentioned

Jacqueline Kalab Beauty

Jacqueline Kalab Beauty

Jacqueline Kalab

jacquelinekalabbeauty.com.au
@jacquelinekalab_beauty

Jacqueline Kalab is by makeup artist to the stars and sells makeup and specialty brushes she’s developed.

Jacqueline increased her revenue by 800% and turned her online store into a thriving business

On the outside, Jacqueline’s work looked like a dream. Brushing shoulders (and faces) of celebrities, jet-setting around for work and attending some pretty flash events. 

But what happened to a make-up artist when the pandemic hit? An abrupt stop and loss of income. 

That’s where Jacqueline found herself in 2020. Almost instantly 18 months of work was cancelled. 

Jacqueline had already been working for almost 7 years to get her eCommerce business, Jacqueline Kalab Beauty, off the ground but just couldn’t get the traction she needed. So, when her work stopped, she had no other option than to put all her energy into her online business. 

Jacqueline did something amazing…well two things. She had taken her years of experience and training to develop a specially designed magic foundation brush (more like a magic wand!) and amazing line of makeup products PLUS she decided to enrol in eComm Ignitor®. 

After starting eComm Ignitor, she was amazed at how it “took me through every step of the way…It wasn’t just Facebook ads, it wasn’t just how to write copy, it wasn’t just one part of it – it was a complete process and a complete program for eCommerce success”. 

After implementing some of the learnings from the course – she watched her website conversion rate go from 1% to 8%! But it doesn’t stop there. 

“With eComm Ignitor I went from not being able to live off my business at all, to having my business being able to support me over the last 2 years.”

“If I could only do one course to help my eComm business, it would absolutely be eComm Ignitor. It’s pretty much taken me from not having a clue with eCommerce to having a very successful business and growing.”

So if you are ready to see your business become your income support – consider our eComm Ignitor® course. You’re A-Z eComm course that will help you get your eCommerce business not only off the ground but booming!

Students also get access to a makeup tutorial by Jacqueline on how to get your makeup ready for filming your video content! 

If you’re looking for makeup with beautiful coverage and a brush that helps it glide on effortlessly I can highly recommend Jacqueline’s products as a happy customer myself!