When to move to Shopify 2.0

When to move to Shopify 2.0

By now you may have heard about Shopify 2.0 and are beginning to realise that it isn’t just a passing fad. You still might not understand what all the hype is about though so let me take you through it!

Shopify 2.0 refers to updated Shopify themes which now have more functionality, are easier to build and more flexible making them easier to customise.

The BIG advantages of Shopify 2.0

Shopify 2.0 Sections

In a Shopify 1.0 Theme (what they are calling themes pre-2.0) you might find that you had lots of sections on your homepage you could turn on and off but none, or almost none on other pages like categories, product pages, cart page etc. This meant you had to choose your theme super carefully as your layouts were really predetermined. Depending on your theme you were likely to not be able to move these sections around either.

With a Shopify 2.0 Theme you have lots of different sections available throughout all the different content types, content pages, homepage, product pages – everywhere. Even better you can customise or changes options on each section and change its position (some limitations may apply depending on the theme) so you can get the exact look you are after!

Creating duplicate templates (just a fancy word for layouts) is also a breeze in 2.0 it literally happens with the click of a button.

Faster load times

There has been a streamlining as part of the development of Shopify 2.0 with the new technology comes what we think really is considerably quicker page load times! It is agreed upon by everyone we know that has made the leap from 1.0 to 2.0 that the page load times are a lot quicker.

Easier app integration

Most apps (if they are even required) can be installed in your theme by clicking a button. What makes it even better is once the apps are installed as part of your theme you get app sections. This means that just like the other sections already included in your theme you can adjust settings and locate them pretty much anywhere you like! Trust us – it’s super easy!
Even better though is many apps are now unnecessary as what we were trying to achieve with them is now available natively through 2.0.

Shopify 2.0 app integration

Metafields integration

I love metafields! They are an absolute GIFT when it comes to large product ranges allowing you to easily categorising things, easily update product content or have a brilliant selection of filters.

Metafields are now seamlessly integrated into Shopify 2.0 themes and depending on your theme you can use them in some pretty epic ways. You can create some awesome store filters removing the need for a separate app to do this and so much more!

So how do you know if you are ready to make the switch to Shopify 2.0?

Let me first start with if it ain’t broke don’t fix it – a rule I learned very early on building websites. If you have a Shopify 1.0 store that is working like a dream, converting well and lightening fast you have at this stage no reason to switch across! Shopify have said that upgrading isn’t mandatory.

Some of the things to keep an eye on that indicate you might need to make the decision to move across to a Shopify 2.0 Theme:

Site Speed

Your site is slow, pages take ages to load and you have time to make a cup of coffee when you hit the checkout button!

Lots of Apps

Apps, apps everywhere – if you have lot of apps installed on your site to make it look or behave in a certain way this is not only likely to be costing you lots of money but is probably contributing to a slow site speed. By carefully choosing a Shopify 2.0 theme you are likely to eliminate the need for a lot of these extra apps. This means that the paid apps you remove will save you money and may even “pay” for your theme purchase.

Developer Costs

If you are spending lots of money for custom coding by developers to make your site look or behave a certain way, or to update your site contents on a regular basis it may be time to switch. We love developers, especially when we need something done a certain way once or twice. But we hate the thought of you having to pay $100’s of dollars regularly to update your own site. This also comes into play if you want control over all aspects of your site. Shopify 2.0 is awesome for this.

Latest Features

If you want the latest features like video’s in your product pages but located in a certain position. You want a heading but in a specific spot not right at the top of the page. Hello sections! We promise sections will be your best friend!

App Support

You may start to find that the apps you want to use are not fully compatible with your Shopify 1.0 site. As more and more apps and themes are being developed specifically for Shopify 2.0 and as developers focus on this, support and updates for Shopify 1.0 themes and apps will start to diminish and this means you may begin to run into difficulties with compatibility and future feature and security upgrades.

Hopefully this helps you decide if and when to make the switch to Shopify 2.0. Although there are a few free Shopify 2.0 themes available I recommend investing in a paid theme as they offer far more customisation and functionality which saves money in the long run by not needing apps. Be sure to do a free trial of an app first and ensure you like the layouts you can create and the functionality it provides before you purchase it.

Written By

Sarah Lovison

Sarah runs 3 online stores of her own in the health and fitness space and is the founder of Site Unicorn.

With over 7 years in real world eCommerce web design Sarah specialises in Shopify web development and ensuring your Shopify store is converting at it’s best.

Sarah is a trail runner and dog lover and when she’s not behind the computer you can find her clocking up the kms.

Little Change Creators

Little Change Creators

Student spotlight little change creators unstoppable ecommerce

Paige McInnes


Little change creators sells eco-friendly re-usable colouring in mats that can be used just about anywhere.

Paige used our free Homepage Blueprint to create her website

In an era where screens are used more than ever to entertain kids, Paige, from Little Change Creators, went looking for an alternative. 

Little did she know, that her search would turn into a whole new business venture. 

She embarked on creating something safe for kids, good for the environment and could be used in just about any location.

Now, I know that you are thinking this might seem a little impossible, but Paige made it into a reality. 

She developed a range of products to spark creativity and raise the next generation of changemakers!

Her brand’s flagship Re-FUN-able™ Colouring Sets are made from premium materials, including food-grade silicone, non-toxic, low-odour inks and FSC-certified repurposable packaging. This means they are eco-friendly and 100% child-safe.

student spotlight little change creators unstoppable ecommerce
student spotlight little change creators unstoppable ecommerce

It’s more than being able to drink a hot, uninterrupted cup of coffee to Paige. She also wanted to give back. So Paige partnered with Little Dreamers Australia and donates products to kids who provide unpaid care to family members with a disability, addiction or chronic illness. 

Her need to create mindful, safe, convenient and repeat-play entertainment for kids while on the go turned into a booming business! And we are so happy to have been a small part of that. 

“Unstoppable eCommerce has been a great source of no-fluff business information. [The]Homepage Blueprint was especially helpful when trying to design my first website. Thank you! :-)”

Sick of all the fluffy marketing and eComm advice out there, she was on the hunt for something simple, easy, practical and resourceful. 

That’s exactly what she found with Unstoppable eCommerce.

Tina’s Love of Crochet

Tina’s Love of Crochet

Student Spotlight Tinas Love of Crochet Unstoppable eCommerce

Tina Barbosa


Tina’s Love of Crochet sells all your needed crochet supplies and teaches you exactly how to crochet

Tina found her business confidence and noticed an increase in sales

Crocheting was more than yarn for Tina – it was a bit of an obsession! She started out doing it all for fun but little did she know that she would catch CROJO (aka Crochet mojo) and turn it into a business!

Tina picked up her first hook shortly after having her first bub to help create a calming and relaxed environment to help her through Postnatal Depression. After only one year of practice, she wanted to share her new found joy with others in the hopes of helping other women out there that might be struggling with mental health. 

So, she started running small, local crochet classes aimed at creating a fun and relaxed environment. This quickly grew into daily classes around Melbourne, VIC, but, more importantly, they developed into an amazing community and friendships. 


Student Spotlight Tinas Love of Crochet Unstoppable eCommerce
Student Spotlight Tinas Love of Crochet Unstoppable eCommerce

But still, Tina was a little “lost and frustrated” on how to grow her online store so she could spend a little more time running classes and actually crocheting! So she turned to Unstoppable eCommerce to help her out. 

After completing the eComm Ignitor course in 2021, she felt “confident and knowledgeable” and saw a noticeable “increase of sales because of customer awareness.”

Now, she helps people near and far to grow their love of crocheting with her locally run classes, online yarn and crochet supplies and never-ending inspirations.

So, if you are considering taking your online store to the next level, don’t take our word for it, take Tina’s:

“Definitely worth it! So much valuable content.”

 Click here if you are keen to learn more about eComm Ignitor. 

If you, or anyone you know, is struggling with mental health, please reach out to Beyond Blue on 1300 22 4636 or visit https://www.beyondblue.org.au/

“Definitely worth it! So much valuable content.”

eComm Ignitor is for those ready to take that next step in the business, transform their own knowledge and create an Unstoppable eCommerce brand! Find out more over here.

Es Una

Es Una

Lyndal Es Una Student Sportlight

Lyndal Sterenberg



Es Una sells swimwear designed to provide comfort, coverage and confidence.

Lyndal found out how important our 3 second test is and how important external testing is

Who doesn’t love swimmers that feel like sausage skin? Well, 90% of Australian ladies that’s who! 

Lyndal, along with 70% of other women, dreamed of being the sunscreen slopping, rashie wearing, picture of good sun protection – role models for their kids. But the options were low and the sausage skin rashie vests were on the out. 

Hit play on the quest to find the perfect rashie that didn’t feel like you were swimming in latex. 

Lyndal was instantly motivated to deliver a smarter swimwear solution that delivered comfortable, sun-protective swimwear that builds confidence while at the beach or lounging by the pool. 

That’s how Es Una was created in 2016.

Named after the brightest, most intelligent and practical go-getter she knew…her grandmother…the brand took on her sense of readiness, gusto and enjoyment in life’s daily activities. 

Shortly after launching her swimwear range, Lyndal discovered us, Unstoppable eCommerce. 

Es Una Student Spotlight Unstoppable eCommerce
Es Una Student Spotlight Unstoppable eCommerce

After enrolling in the eComm Ignitor course, she was able to see her business differently and started to truly understand the importance of “fresh eyes”. 

Lyndal continues to implement our infamous “3-second test”, claiming it “is a must to regularly do, so that all the tweaking and improvements you think are ‘right’ can be validated from an external point of view.” 

Es Una’s creator found the course to be easy to follow and quick to implement. The best part was that she had great results in only a few weeks. 

Lyndal continues to implement our infamous “3-second test”, claiming it “is a must to regularly do, so that all the tweaking and improvements you think are ‘right’ can be validated from an external point of view.”

If you want to learn a little more about the 3 second test or the eComm Ignitor course, check it out here. eComm Ignitor is for those ready to take that next step in the business, transform their own knowledge and create an Unstoppable eCommerce brand!