13 tools we use and recommend to grow your online store

13 tools we use and recommend to grow your online store

There are so many tools out there, it’s hard to know which ones to trust. Let me share with you the tools we use and recommend to grow your online store.

First up, let’s go through some video creation tools. Video is thumb-stopping and engaging and you really do need video in your media mix. Video has traditionally been expensive and hard to make. But with these apps, you can create video easily and quickly, yourself…

1. Inshot

Inshot is an app that allows you to edit videos on your phone. Crop, trim and merge videos together, add text and stickers to your videos to create engaging videos for your social media. You know those reels where people click their fingers and change outfits… you can easily create those using Inshot. Available on Android and Apple devices.

2. iMotion

Stop motion or time-lapse videos are super thumb-stopping and engaging. They are essentially a bunch of still photos stitched together to make a video and are relatively easy to create. iMotion is an intuitive and powerful time-lapse and stop-motion app for iOS. There are also plenty available for Android – just search “stop motion” or “time-lapse” in the app store.

3. Boomerang

Boomerang is another app that lives on your phone. It’s a video creation tool that allows you to create looping videos. Videos are thumb-stopping and engaging and boomerangs are quick and easy to create. Tip: when creating a boomerang, make one flowing movement and Boomerang will create the looping effect for you. The mistake that most people make is they do the looping movement when recording the video.

4. Clips

Clips is a free app that comes with iPhone. It allows you to add captions automatically to your videos as you talk. Winning.

Ok let’s move onto to some of the other tools we recommend for growing your online store:

5. Canva

Canva is the ultimate design tool for non-designers. You can remove backgrounds from your images in an instant and create all the assets you need for your promotions, social media and website elements.

6. Later

Later is the social media scheduling tool for Instagram that we use and recommend. You can plan and schedule your Instagram feed. We plan our posts on desktop, and it also has a phone app that we use to make any last-minute changes or tweaks.

7. Facebook Creator Studio

We schedule IGTV and Facebook posts natively within Facebook.

8. Google Developers PageSpeed Insights

Having a fast-loading site is essential. Not only is it important for a good user experience, but Google also looks at how long your site takes to load. Google’s number one job is to give it’s users a good experience, so it’s less likely to send people to a site that is slow to load (no one wants to wait around while your page loads). Use this free tool to check your page speed and get insights around how you can improve yours.

9. Tinypng

One of the most common reasons a site is slow to load is the size of your images. Use tinypng to reduce the size of your images before loading them into your website.

10. Google mobile-friendly test

As with page speed, being mobile-friendly is imperative to the user experience factor of your site, as well getting the green tick from Google. Remember, Google’s number one job is to give it’s users a good experience, so it’s less likely to send people to a site that doesn’t work on mobile.

Use this free tool to test how easily a visitor can use your page on a mobile device.

11. Google analytics

Know your numbers. This is something we tell our students and clients on repeat. Use google analytics to track and measure the important metrics on your site. It’s free to install and use. You can’t manage what you don’t measure… so make sure you have this installed on your site now.

12. Shopify

Now for the main attraction. Your website. Shopify is the only platform we recommend to build your online store on. Why? It’s easy to build, easy to use, easy to update and specifically for eCommerce. It integrates with marketing and advertising apps, has an abundant number of plugins available and will grow with you. If you aren’t on Shopify, we highly recommend checking it out.

13. Klaviyo

And finally, email. We recommend Klaviyo for email marketing your online store. It integrates with your online store, is easy to setup and use and you can track exactly how much money you’ve made via email marketing.

So there you have it, 13 tools we use and recommend to grow your online store. Comment and let us know which tools you use, and if we’ve missed any.

Written by Megan Winter

Megan is an award-winning marketer and has worked with some of the fastest-growing eCommerce brands in the world.

Megan loves helping ethically-produced, heart-centred, soul-driven online store owners to make more income and achieve more impact. 

Ep. 8 – Should You Charge For Shipping?

Ep. 8 – Should You Charge For Shipping?

Shownotes

Shipping cost is one of the factors that customers consider when buying from a website (some might even expect free shipping for everything). Question is, should you even charge for it at all?

In this episode, we talk about why customers hate paying shipping, how you can work out if you should offer free shipping, how your shipping rates can dramatically impact the number of sales you may get on your online store, and how to communicate your shipping rates to increase your conversion rate.

If this is your first time listening to our podcast, welcome! On our podcast, we share practical and actionable information around how you can sell more on your online store. We also interview some eCommerce powerhouses and take you behind the scenes of some of the most successful online stores. 

If you’re ready to sell more on your online store, this is the podcast for you.

Episode Highlights

  1. Why customers don’t like to pay for shipping [02:11]
  2. Free shipping is the way to go – so how can you make it happen? [07:00]
  3. Customers are forgiving about shipping when it comes to large items [13:43]
    1. Make it clear for customers which items have free shipping [15:03]
  4. Communicate your shipping incentives in a simple way [16:04]
  5. Using announcement bars for communicating your shipping incentives [19:05] 
  6. Communicating your shipping incentives and rates in a positive light [20:33]
  7. Having a separate shipping page on your site [22:05] 
  8. Incorporating your shipping incentives throughout your marketing strategy [22:32]
  9. Check your conversion rates and see if you can push the bars further [24:52]

LINKS MENTIONED

  1. Free Shipping Extensions

3 reasons why no one is buying your offer

3 reasons why no one is buying your offer

You plan, prepare and promote your offer, expecting the sales to roll in. If you get it right, they will. But if they don’t there are usually 3 reasons for this.

There is nothing worse than putting your time, effort and money into planning, preparing and promoting your offer and… crickets.

If this has happened (or is happening) to you, don’t despair, you may be able to tweak a few simple things to turn it around.

This recently happened to Elizabeth, one of our Ignitor students, recently. She had an amazing sale on but no one was buying. Together, we look at the following elements, she made a few tweaks and like magic people started buying. However it’s not magic, it’s simple marketing.

A failed promotion sucks at the time, but I encourage you to look at it through a learning lens. Work out why it failed and improve it in real-time, or learn for next time. The beautiful thing about eCommerce is that you can make changes to your website and digital marketing instantly.

Ok, so let’s look at the 3 reasons why no one is buying your promotion and what to do about it.

Number 1: You’re telling the wrong audience

You may have the best promotion in the world but if you’re telling people who don’t care, of course, they aren’t going to buy. Dig into your analytics and see where your traffic is coming from and who is viewing your promotion. Where are you promoting your sale? Is it in a large group where your offer may get lost in all the noise, or is it in a very niche carefully curated group? Is it to a bunch of people who’ve never heard about you before, or is it to people who know, like and trust you.

You may also be telling no one. If you are relying on organic marketing alone, you may be missing out on people who are hanging out for the exact promotion you’re running. Social media is becoming a pay-to-play environment and even just a small budget to the right audience can deliver great results for your promotion.

Number 2: Your offer sucks

If lots of the right people are seeing your promotion but they aren’t buying, they are literally telling you that your offer sucks. It’s a tough pill to swallow but the truth is in the market. Your customers will tell you what they want – and what they don’t want – through their purchasing behaviour.

Now, here’s the thing. It could be that your offer is one that people don’t want… or they aren’t clear on what it is. If it’s the latter then you fall into reason number 3.

Number 3: Your messaging sucks

Confusion is the enemy. If people don’t know what they are buying, they simply won’t buy it. If you have an amazing promotion you need to communicate it in a clear, concise and compelling way. Don’t leave people guessing.

Look through a learning-lens and tweak, tweak, tweak

So, if you are in the middle of a promotion that isn’t going so well, look at these 3 reasons why no one is buying from you and tweak, tweak, tweak.

If you have run a promotion that flopped in the past, look at it through a learning-lens and work out what you can do next time to improve.

Written by Megan Winter

Megan is an award-winning marketer and has worked with some of the fastest-growing eCommerce brands in the world.

Megan loves helping ethically-produced, heart-centred, soul-driven online store owners to make more income and achieve more impact. 

Ep. 7 – 5 Tech Must Haves to Increase the Conversion Rate on Your Online Store

Ep. 7 – 5 Tech Must Haves to Increase the Conversion Rate on Your Online Store

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Last week, we took a look at 5 ways to increase your conversion rate on your online store. Similarly, there are also tech must-haves to increase the conversion rate on your website. 

Today, we are going to share 5 tech-checks to improve your online store, the first thing we look for when an online store’s conversion rate is tanking, and we’ll also share some free tools so you can run these checks on your online store today!

If this is your first time listening to our podcast, welcome! On our podcast we share practical and actionable information around how you can sell more on your online store. We also interview some eCommerce powerhouses and take you behind the scenes of some of the most successful online stores. 

If you’re ready to sell more on your online store, this is the podcast for you.

Episode Highlights

  1. The importance of conversion rates [04:23]
  2. Have a fast-loading website [05:10]
    1. Several elements that affect loading speed [06:02]
  3. Make sure your website is mobile-friendly to increase your conversion rate [08:09]
  4. Collect data through Facebook Pixel, if you use Facebook ads [11:16]
  5. Conduct data analytics with Google Analytics [14:08]
  6. Your website should follow people up when they leave without buying [15:44]
    1. Follow up through Facebook Ads [17:57]
    2. Use (and personalize) email retargeting [20:14]
  7. A quick review of the tech must-haves to increase conversion rate [26:02]
Should I Invest in Facebook Ads or my Website

Should I Invest in Facebook Ads or my Website

We recently got asked this question by one of our Ignitor students and it was such a good one I wanted to share it with you.

“Should I spend money on updating my website or use that money for Facebook ads?”

Such a great question. And the answer to this question really depends on a few important factors. There is not a blanket answer.

If you want to sell more on your online store there are simply 3 ways to do this:

  1. Increase the number of people coming to your website (traffic)
  2. Increase the number of people buying from your website (conversion)
  3. Increase how much they spend at the checkout (order value)

So, should you invest in Facebook Ads or your website?

If you have lots of traffic coming to your website and no one is buying, then you need to improve the conversation rate of your website.

If you don’t have anyone coming to your site, then you really need to get some traffic to your website to see if it converts or not.

If you have traffic but aren’t getting any sales:

Ok, if you’re starting with lots of traffic and no conversion, there could be 2 issues.

  1. The wrong people coming to your site
  2. Your website needs to be improved and optimised for conversion

Have a look at your google analytics and see where your traffic is coming from. If you’re confident that you’re attracting the right people to your site but they aren’t buying, then yep, it’s time to improve your site.

A good conversion rate in eCommerce is around 3%. If yours is lower than this you can improve your conversion rate in a couple of ways:

First, let’s look at 5 behind the scenes tech checks to run on your website to make sure you’re optimised for conversion rate. If you need to increase your conversion rate start by running these 5 tech checks.

Next, you want to make sure that when people hit your site they have a great user experience. Let’s look at 5 onsite must-haves your online store needs to make sure you’re optimised for conversion rate.

If you need more people to come to your site:

Typically a good conversion rate is 3%, but if you don’t have anyone coming to your site you won’t be able to draw any conclusions on your conversion rate. If you have a really high conversion rate but hardly anyone is visiting your site, chances are your site isn’t getting the exposure it needs to grow. Your mum buying your products doesn’t count. A data set of less than 1000 unique visitors per month, you need more traffic.

What we recommend here is that you get your website as ready for traffic as possible yourself. Shopify allows you to setup your online store quickly, cheaply and you don’t need any web development skills. Don’t spend thousands of dollars building a fancy schmancy online store. Start with the minimum viable product.

Then, run traffic to your site and see if it converts.

As we always say in our program, until you test, it’s just a guess. So don’t worry about getting your site perfect, get it out to market and let your customers tell you if it’s working or not.

Remember, your website is not a tattoo

So start where you are.

If you have less than 1000 visitors per month, spend your money getting people to your site and pay attention to what the data is telling you. You can learn how to get more people to your site in our course eComm Ignitor.

If you have more than 1000% people per month and your conversion rate is less than 3%, spend your time (and possibly money) improving your conversion rate. We teach this in our eComm Ignitor program. We can do a website audit for you and highlight exactly what you need to improve.

Written by Megan Winter

Megan is an award-winning marketer and has worked with some of the fastest-growing eCommerce brands in the world.

Megan loves helping ethically-produced, heart-centred, soul-driven online store owners to make more income and achieve more impact.