Facebook ads are a powerful marketing tool and you can have great success with them… you can also flush a lot of money down the drain.
The type of ads you run are imperative to the success of your campaigns. So let’s have a look at 3 must-have types of Facebook Ads you need to run in order to have successful Facebook Ad campaigns and sell more on your online store.
1. Introduce your product to people who don’t know you exist
Using Facebook ads to introduce your brand and your products to potential customers are the most common types of ads we see.
These are important because how can people buy from you if they don’t know you exist?
The most common mistake people make here is they go in for the kill on the very first ad people see. It’s like asking someone to marry you on the first date.
Rather, we want to introduce yourself and peak interest and curiosity enough for people to want to get to know you better.
2. Build trust in your brand and your products
Once people have become aware that you exist, they often need a little more information before making a decision as to whether your product is right for them or not.
This is where you showcase the features, advantages and benefits of your products so people can imagine your products in their life.
People are also starting to purchase with purpose more and more, and this trend will continue to grow. You need to highlight your brand values and communicate what you stand for so people can see if your business aligns with their values. You need to give people a reason to buy from you rather than the ocean of choices available to them.
3. Remind people to complete their purchase
So often, people will be browsing an online store and they might even add to cart then… the phone rings, the kids scream, the boss walks in… and they close their laptop or turn off their phone.
Sadly, a lot of brands are leaving so much money on the table by not running ads that simply remind people that you are there.
Not everyone thinks about your business and products as much as you do. Sometimes they just need a simple reminder.
So if you’re running Facebook ads, check to make sure that you’re running these 3 types of ads.
And here’s the secret sauce. Make sure you are running these ads to the right people. A reminder ad to someone who’s never heard of your brand before would make zero sense.
If you want to learn how to run Facebook ads for your own online store, you have to check out eComm Ignitor.
Written by Megan Winter
Megan is an award-winning marketer and has worked with some of the fastest-growing eCommerce brands in the world.
Megan loves helping ethically-produced, heart-centred, soul-driven online store owners to make more income and achieve more impact.